The 21st century is the age of internet technology, so, almost all businesses and products are marketed via the World Wide Web. In order to reach to maximum number of people, the webmasters take help of search engine optimization (SEO). One of the important parts of SEO is link exchange. Proper SEO and link exchange make a webpage rank higher and generate more number of traffic.

What is search engine of optimization?

Search engine optimization or SEO is a process, implemented by the web masters to make the page rank of his website higher, in a search result of search engines like, MSN, Google or Yahoo. SEO plays a vital role in marketing of websites, as good SEO generates more number of traffic.

Definition of link exchange?

One of the most important components of SEO is link exchange. Link exchanging is a good method for promoting and improving page ranking of websites.

Basically, there are 2 types of links, which you can establish on the web. These are:

  • Cross linking: This popular technique is designed to increase page rank and build traffic. It depends on two websites, which will agree to point an outbound link to another site.
  • Reciprocal linking: In this type, you need to a link from your website to another webmaster’s site. The other webmaster also gives you reciprocal link from his site. A reciprocal link is generally a banner or a text link to a website, which also has a banner or a text link to your own website.

Few benefits:

The advantages of link exchange are as follows:

  • It increase the page ranking of your website
  • It helps you to get a link to your site on similar topics
  • It maintains and generates your links page
  • Good quality links help you achieve higher search engine rankings
  • Getting links from more number of websites implies that you are getting more recommendations from other webmasters.

The small business cannot afford for higher budget of link building. For them, SEO and link exchange are the best methods for promoting their websites.